The fashion industry has always pushed the boundaries of innovation and technology. Over the years, it has adapted to the progress going on in the world and created amazing designs. Whether it’s haute couture or streetwear, designers are incorporating technology into their creations. The new technologies include everything from new types of materials to virtual reality. Designers and scientists are revolutionizing fashion and making it accessible and sustainable for everyone.
A lot of the technologies which are changing the face of the fashion industry are pretty innocuous. Something as simple as being able to order men’s khakis online became possible because of technological innovation. Most of us now take these changes for granted, especially with the advent of social media. We live in a world where we expect innovation and creativity and have the platforms to promote and appreciate the results. Here are just a few of these life-changing technologies which have increased the creativity of the fashion industry.
Smartphones have been a great unifier when it comes to global fashion trends and accessibility. Now, anyone who wants to see the latest trends have all the information available in their pockets.
This has also created awareness about sustainability and cultural appropriation. People are now more careful about where their clothes come from, and whether they are good for the environment. Furthermore, there is an increased amalgamation of ideas, which results in innovative products and trends.
Artificial Intelligence (AI) has made fashion even more fun than it already was. Now, we expect not just our phones to be smart. We want our online shopping outlets to know what we want as well. The simplest way we see this in action is through targeted ads.
Social media platforms and Google look at our browsing habits, determine our interests, and target ads accordingly. This has increased the popularity of eCommerce fashion and apparel outlets. Furthermore, these systems are so intuitive, that they sometimes show us products we hadn’t even realized yet we needed. Now, with savvy budget allocation, fashion retailers of all scales can target wider audiences. This has made fashion highly accessible to a large part of the world.
Virtual Reality & Augmented Reality
Another set of technologies that have changed the fashion industry are virtual reality and augmented reality (VR & AR). With AR, we can easily try on makeup and clothes virtually to see how they will look on us. This saves trips to the shops and prevents dissatisfaction from online shopping.
Though, what really stands out is how VR has impacted fashion. During the COVID-19 pandemic, numerous designers opted for VR shows of their latest collections rather than risking physical events. Prada stands out in this trend, with both Fall/Winter and Spring/Summer shows hosted as VR events. Viewers were able to ‘participate’ in the fashion shows via VR glasses. This also gave them a lot of creative leeways, to impressive results with special effects and sound.
Another interesting aspect of this is the fashion in video games. Back in 2016, Louis Vuitton’s model for the Spring/Summer line was Lightning, a character from the popular Final Fantasy videogame series. This was a masterstroke, as gamers are a passionate lot, who will invest in fashion if it’s targeted at them in the right way.
Moving on from online and virtual innovation, materials have always been a fascinating aspect of the fashion industry. Fashion buffs will remember how revolutionary it was when Gianni Versace invented Oroton. He was inspired by the suppleness of silk and wanted it to combine with the unique texture of the metal. This led to a new metal mesh material, which he called Oroton, and it was a huge hit.
Therefore, we know that innovative materials are highly appreciated in the fashion industry. 3D printing is bringing such innovation to material creation. Designers can now make creations that could not be even thought of just a few years ago. A shining example of this is Dutch designer Iris Van Herpen, who has pushed the boundaries of fashion and created dresses that are works of art.
Now, going back from the amazing to the practical, blockchain is the unsung technology hero of the fashion industry. It has made fashion accessible and doable for a larger number of customers and creators. It gives a sense of security for suppliers, manufacturers, designers, and buyers. This leads to more transactions and more globalized industry.
Information, documents, and banking details are much safer with blockchain, so more people are willing to participate in the massive fashion industry.
To sum up, technological innovation has always played a part in the fashion industry, with highly inspiring and beautiful results. Just wait and see what other innovations are in wait to impress us.